Greek retail giant Jumbo entered the second half of 2026 reporting a 9% year-on-year increase in July sales. The July performance lifted sales growth for the January-July period to approximately 5%.
Beyond solid sales growth, Jumbo is also expanding its international footprint. In early August, the group’s franchise partner opened Jumbo’s eighth store in Israel, with a ninth location expected before the end of the year.
Meanwhile, one of the company’s most anticipated international projects remains on schedule. Jumbo expects its first Canadian store to open during the fourth quarter of 2026, marking the retailer’s entry into the North American market, its most ambitious international expansion initiatives to date.
The Canadian launch follows Jumbo’s franchise-driven international strategy, which has enabled the company to grow outside Southeastern Europe while limiting capital requirements and operational risk.
Bulgaria leads growth while Romania remains under pressure
Performance across Jumbo’s core markets remained uneven during July. Greece continued to deliver solid momentum, with sales rising approximately 10% in July and 8% during the first seven months of the year.
Cyprus also posted healthy results, with July sales increasing 14% and seven-month growth reaching around 6%. The strongest performance came from Bulgaria, where sales surged 21% in July and climbed approximately 13% during the January-July period.
Romania remained the group’s weakest-performing market. Sales declined by roughly 3% in July, while seven-month revenue was down approximately 6%. According to the company, consumer demand continues to be affected by fiscal tightening measures and a more cautious spending environment.
Nevertheless, Jumbo reaffirmed its long-term commitment to Romania. The retailer plans to open a new hypermarket in Baia Mare before the end of the year, expanding its presence in what remains one of Southeastern Europe’s largest consumer markets.
