Greek electronics retailer Plaisio Computers delivered one of its strongest financial performances in recent years, reporting revenue close to the €500 million mark in 2025 while more than tripling net profit.
The results also mark a symbolic transition for the company, as they are the first annual financial statements released following the death of founder George Gerardos in February, ending decades in which the entrepreneur personally signed the group’s accounts.
According to the company’s financial statements, group revenue reached €499 million in 2025, up 3.9% from €480 million a year earlier. The performance came despite Greece’s overall electrical and consumer electronics market declining by approximately 3%.
Profitability accelerates
Net profit after tax surged to €4.2 million, more than three times the €1.3 million reported in 2024. Pre-tax earnings increased to €5.5 million, while EBITDA climbed 30% to €17.9 million, compared with €13.8 million in the previous year.
Business customers drive growth
Business-to-business sales increased 7.7% to €272.9 million, offsetting a modest 1.3% decline in retail sales, which totaled €215.8 million. Meanwhile, services revenue, although representing a relatively small share of total turnover, expanded by 21.7% to approximately €10 million.
The company also cited the government’s “Digital Tools for SMEs II” subsidy program as an important contributor to demand, encouraging small and medium-sized businesses to invest in technology infrastructure and related services.
Margins improve as debt falls
Gross profit rose 6.4% to €89.5 million, with the gross margin improving to 17.9% from 17.5% a year earlier, as cost of goods sold increased at a slower pace than revenue. Operating expenses remained broadly aligned with sales growth, rising 3.9%.
Personnel costs represented the largest increase, reflecting both new hiring and salary adjustments. Average headcount reached 1,636 employees, compared with 1,566 in 2024. At the same time, financing expenses declined by 21%.
Investment continues alongside higher shareholder returns
Capital expenditure totaled €8.7 million, including the opening of a new 1,800-square-meter flagship store in Melissia, expanding Plaisio’s nationwide network to 27 locations. The retailer also completed the migration of its Plaisio.gr and PlaisioPro.gr platforms to new e-commerce infrastructure.
Reflecting the improvement in earnings, the Board of Directors proposed a dividend of €0.12 per share, equivalent to €2.6 million, double the distribution approved for the previous financial year.
