Superbet is positioning its entry into Greece as more than another expansion into a regulated betting market. For the international gaming and technology group, the country represents a strategic investment designed to strengthen its presence in Southern Europe through local hiring, sports partnerships and long-term market development.
Rather than pursuing short-term commercial gains, Superbet says its Greek strategy is built around establishing a lasting presence, investing in local talent and creating partnerships across business, sports and civil society.
Owned by Super Technologies, the group has evolved significantly since its launch in 2008, transforming from a sports betting operator into a broader technology and digital entertainment business.
Today, Superbet operates across markets including Brazil, Romania, Poland, Greece, Serbia and Belgium, while maintaining technology hubs in Spain, the Netherlands, Croatia and Romania.
Superbet was among the limited number of operators that paid the required licensing fees upfront to secure its authorization to operate in Greece, underlining its intention to establish a permanent presence in the market.
The group’s expansion is supported by a solid financial foundation
In 2019, global alternative asset manager Blackstone made a €175 million strategic minority investment in Superbet. More recently, in 2025, the company secured a €1.3 billion refinancing agreement.
Expanding presence across Greek sports
Within a relatively short period, Superbet has assembled an extensive sponsorship portfolio, partnering with football clubs including PAOK FC, Panathinaikos FC, Levadiakos FC and Panionios FC, while also supporting Panellinios.
Its footprint will expand further from July 1, 2026, through new partnerships with Olympiacos BC and AEK BC, alongside sponsorship agreements covering Super League 2, the Greek Cup and the Super Cup.
