Praktiker Hellas is entering a bold new era under Romanian powerhouse Dedeman, with a comprehensive investment plan focused on capital strengthening, owned store network expansion, digital transformation, and workforce development.
The first phase of the company’s capital increase has been completed, pushing corporate funds beyond €22 million and providing the liquidity needed for key initiatives. A second phase is slated to wrap up by the end of Q1 2026, further bolstering growth potential.
Proceeds will fund long-term enhancements in capital structure, property assets, technological equipment, and digital infrastructure to streamline operations and boost efficiency.
Praktiker is also adopting Dedeman’s best practices in operations, procurement, and network management, while deepening ties with local suppliers to enrich its product range and local market relevance.
Owning the network: Eight store properties acquired
A cornerstone of the plan is the acquisition of eight properties housing Praktiker stores, shifting from rentals to ownership for greater stability and self-sufficiency. This move immediately improves financial metrics by eliminating lease expenses, enhancing cash flows, and strengthening the balance sheet.
Focus on e-commerce
The company is fast-tracking its digital transformation with a brand-new e-commerce platform. This upgrade elevates the online shopping experience, supporting a shift to a flexible, customer-centric model that bridges physical and digital channels.
