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Papoutsanis reports 27% revenue surge driven by branded product growth

Cristian Hatis
Cristian Hatis
Published: August 4, 2025
2 Min Read
Papoutsanis Iconic Green Soap
Papoutsanis Greek green soap | Image by: G Design Studio
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Papoutsanis has announced robust financial results for the first half of 2025, achieving a 27% year-on-year increase in turnover to €40.2 million, up from €31.7 million in the same period of 2024.

This performance was driven largely by a 37% surge in sales of its branded products and a strong export performance, with international markets accounting for 55% of total revenues.

Strong profitability across the board

The company’s gross profit climbed to €14.9 million from €12.1 million in H1 2024. EBITDA rose by 13% to €5.7 million, compared to €5.1 million a year earlier, while earnings before tax increased 26% to €3.5 million. Net profits after tax reached €3.2 million, marking a 38% improvement year-over-year.

Branded products accounted for 31% of total revenue, posting a 37% increase YoY thanks to portfolio expansion and entry into the home care category. Hotel products represented 15%, with segment sales up 7%, including an 18% increase in branded hotel toiletries.

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Third-party manufacturing (private label and B2B production) contributed 41%, soaring by 44% due to deeper collaboration with existing partners. Industrial soap bases made up 13% of revenues, with a slight decline of 2% compared to H1 2024.

Branded products were a standout performer

Branded products were a standout performer. Sales in the home care category more than doubled in H1 2025, propelled by strong consumer uptake of new product lines. Personal care products also grew by 8%.

Hotel product sales rose modestly, with strong demand for Papoutsanis-branded offerings both in Greece (+15%) and abroad (+33%). Meanwhile, third-party production grew substantially, reflecting the success of strategic client partnerships.

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