Papoutsanis SA, a major European player in the personal care sector, has reported a banner year for 2025. The company’s turnover climbed to €79.9 million, a 21% increase over the €66.2 million recorded in 2024.
While the company is historically known for its iconic bar soaps, its 2025 growth was powered by an aggressive expansion into Home Care and its growing reputation as a high-tech “white label” partner for global brands. Exports now represent a dominant 55% of total revenue.
Revenue breakdown: A diversified engine
Papoutsanis has successfully balanced its traditional domestic presence with a high-volume international production strategy. The 2025 revenue was split across four core pillars:
- Third-Party Manufacturing (42%): The company’s largest segment, producing for global giants.
- Branded Products (32%): Papoutsanis-labeled goods sold in retail.
- Hotel Amenities (13%): Supplies for the hospitality sector.
- Industrial Soap Noodles (13%): Specialty raw materials for other manufacturers.
The standout performer of the year was the Branded Products category, which surged 31% compared to 2024. This was driven by a doubling of sales in the Home Care division. Meanwhile, the traditional Personal Care category (soaps and liquid cosmetics) maintained a steady upward trajectory, growing by 7% year-over-year.
The company’s most explosive volume growth came from Third-Party/Private Label production, which saw an impressive 38% increase. Despite the overall record year, the Hotel Amenities sector faced headwinds, with total revenue in this category dipping by 7%.
