Lululemon is entering Greece with two stores in Athens, starting with a flagship opening on Akademias 17 & Voukourestiou on Saturday, May 23, 2026, followed by a second location at Golden Hall on June 12.
The first Athens store is being positioned as a premium retail and community space, offering apparel and accessories for yoga, pilates, running, training, golf, tennis and everyday movement.
It will feature women’s and men’s collections built around lululemon’s performance-led, style-forward product approach, with proprietary fabrics, functional details and versatile fits.
Beyond retail, lululemon says the Athens location will serve as a meeting point for local community engagement around movement and wellbeing. The brand plans to work with local fitness studios and trainers, creating events and activations that extend the store beyond a shopping destination.
The opening weekend will lean heavily into that lifestyle positioning, with a coffee cart on Voukourestiou, Greek yogurt and granola, live DJ sets and gifts for the first 50 visitors.
