Greek digital marketing firm Nelios is taking hotel search visibility into the era of artificial intelligence with the launch of the “SEO-AI Hotel Accelerator” the country’s first platform that merges traditional SEO with generative AI discovery tools.
The new solution enables hotels to appear not only in Google and Bing searches, but also through voice assistants and AI-powered interfaces like ChatGPT and Google’s Search Generative Experience.
This SEO-AI platform modernizes the concept of search optimization for the age of AI-driven discovery. Nelios adapts its system specifically for hotel websites, ensuring that both humans and algorithms understand the site’s structure, content, and metadata.
The solution covers the entire digital ecosystem of a hotel’s online presence, from server configuration and code optimization to content structure, UX design, and online brand references that enhance credibility in the eyes of AI systems.
In the near future, the hotels that optimize for both ecosystems, traditional search and AI search, will be the ones appearing most frequently in traveler queries
Nelios CEO Dimitris Serfis
According to Amadeus’ “Connected Journeys” report, the number of travelers using AI tools for trip inspiration grew 60% year-on-year in 2025, while Grand View Research estimates the AI in tourism market will expand from $3.37 billion in 2024 to nearly $13.9 billion by 2030.
