During the first six months of 2026, Chinese brands registered 7,452 new passenger cars in Greece, accounting for 8.9% of the country’s new vehicle market, a sharp increase from full-year 2025.
The pace of growth is particularly striking! In only six months, Chinese brands have already achieved nearly 77% of their entire 2025 sales volume, while increasing their market share by around 2.3 percentage points.
MG remains the market leader among Chinese manufacturers with 2,518 registrations, followed by Chery with 1,966 vehicles and BYD with 1,589 units. Together, the three brands accounted for 6,073 registrations, representing more than 81% of all Chinese passenger car sales recorded in Greece during the first half of the year.
Behind the leading trio, competition is becoming increasingly crowded. Brands like Omoda, Geely, Leapmotor, Jaecoo, Changan, Aion, Zeekr, Xpeng and Lynk & Co have all established a presence in Greece, although most remain in the early stages of their commercial expansion.
In total, almost 20 Chinese passenger car brands have already registered at least one vehicle in the Greek market, an unprecedented level of diversity for the country. Many of these manufacturers only entered Greece over the past year and are still building their dealer networks, service infrastructure and product portfolios.
