Despite a decline in daily prices, Greece’s short-term rental market maintained its momentum in 2025, with demand continuing to rise and total host revenues remaining broadly stable.
The Average Daily Rate (ADR) in Greece fell by 3% in 2025, reaching €139 from €143 in 2024, mirroring a wider trend observed across several European markets, according to the latest data from AirDNA.
Demand nights increased by 3% year-on-year, outpacing supply growth, which was limited to 2%. This dynamic is seen as a clear indication of sustained traveler interest, but annual occupancy edged down slightly by 1%, settling at 60.7%.
The European picture
Across Europe, the short-term rental market experienced a significant slowdown in supply growth in 2025, largely due to tighter regulatory frameworks introduced in many countries. Supply increased by just 3.5%, a sharp deceleration compared to the strong 18.1% growth recorded in 2024.
While supply growth moderated to more sustainable levels, demand continued to expand steadily, rising by 4.4% and driving a 0.7% increase in occupancy rates at a pan-European level. At the same time, average daily rates across Europe declined by 1.1%, putting pressure on revenue per available rental, which fell by 0.4% despite improved occupancy.
However, a more encouraging trend emerges when looking at the Repeat Rent Index (RRI). The index recorded increases in 10 out of the 12 months of the year, posting an average annual growth of 3%, highlighting growing guest loyalty and repeat bookings across the region.
