Coffee Island is undergoing a network overhaul and targeted expansion, with plans for about 25 new stores over the next two years as it renews its product lineup for younger consumers.
The group is rolling out a new corporate identity starting in Thessaloniki, with updated materials, layouts and colors, the fourth refresh since 2014. Older stores are being reassessed, with some handed to younger operators and others closed.
Two new concepts are being tested: an artisanal convenience store with local Greek products in Thessaloniki, and an all-day format with brunch and non-alcoholic cocktails in Patras.
Gen Z-focused drinks
From Easter, Coffee Island launched matcha, hojicha and ube drinks at €4.50, targeting Gen Z and future Gen Alpha with visual, experience-driven options. These will roll out internationally, except in markets like Canada with strict certifications.
Founded 27 years ago in Patras, the brand operates more than 420 stores across 92 cities in Greece, while maintaining a growing international footprint with over 60 locations abroad, including Cyprus, Switzerland, UK, Romania, Spain, Canada, Egypt, UAE, Bulgaria, Iraq, France and India.
