Revolut Business, the global financial super-app, is experiencing record-breaking growth in Greek tourism sector. In the first quarter of 2025, the number of tourism-related businesses using the app increased by 91% compared to the same period in 2024. Transaction volumes in the sector surged by a staggering 196% year-over-year.
Over the past 12 months, the number of Revolut Business customers in Greece rose by 87% year-on-year. In the tourism sector specifically, the platform saw a 78% annual increase in active business users, an expansion that accelerated to 91% in Q1 2025.
Card transaction volumes in this segment grew by 99%, driven by ease of issuing and managing virtual and physical cards, and the ability to log expenses instantly through the app. The total volume of foreign exchange transactions by Greek tourism businesses increased by 106% over the past year
Shifting travel trends among Greek consumers
According to Revolut’s inaugural Global Travel Spending Report, Greek travelers are increasingly exploring long-haul destinations in Asia, Africa, and Latin America, moving away from traditional European hotspots.
Leading this trend is the 25–34 age group, accounting for 37% of all international travel spending in 2024. Countries such as Japan (+45%), South Korea (+45%), and Vietnam (+42%) saw the highest spending growth in this demographic.
Meanwhile, destinations like Morocco (+38%) and Egypt (+38%) have emerged as popular choices for budget-conscious travelers seeking authentic experiences. This shift highlights a growing preference for affordable yet experience-rich travel to emerging regions.
