Procter & Gamble Hellas is riding high after a record fiscal year ended June 2025, posting turnover of €362.4 million (including Cyprus and Malta), up from €353 million, as it eyes further market share gains in a tough inflation environment.
The subsidiary brings Ariel, Pampers, Gillette, Always, Fairy, Head & Shoulders, Pantene, Lenor and Oral‑B to shelves, reaching over 3 million Greek households. Net profit after tax climbed 20% to €8.6 million from €7.2 million.
Gross profit improved 19% to €29.4 million at a steady 37% margin, offsetting a 6% rise in cost of sales to €233.6 million amid global inflation. Selling, admin and R&D expenses fell €4.2 million to €110.2 million, with advertising and promotion optimised to €76 million from €80.5 million.
Exports boom, Marousi hub elevates Greece
The export jump ties directly to Greece’s upgraded status, anchored by the Warehouse Orchestration Center in Marousi. This real‑time nerve centre monitors distribution across Europe, positioning the Athens unit as a continental logistics linchpin.
Liquid detergents, Ariel’s turf, led FMCG categories with 7.2% value and volume growth in 2025 per Circana data. Fabric softeners (Lenor) edged up 1.7% in value but dipped 3.3% in volume as consumers shifted to larger packs and concentrates, valuing cost‑per‑use over shelf price.
Mammoth €14m dividend payout
The headline grabber: a €14 million dividend, nearly triple the prior year’s €5 million, with €9 million from retained earnings and €5 million from 2025 profits. At €189.41 per share, it flows to parent Procter & Gamble International Operations SA in Switzerland.
P&G Hellas also trimmed real estate: three Glyka Nera plots sold for €748,000 in July and September. Headcount rose to 380 from 363, staff costs hit €28.2 million, and Marousi offices got a full refresh. A treasury deal with Procter & Gamble Financial Services Limited centralises cash for better liquidity.
 with exports up 30% to €29m, net profit +20% to €8.6m.){kind=link}