Canadian athletic apparel brand lululemon is preparing to open its first store in Greece in 2026, as part of a broader regional expansion that will see the brand debut in five countries across Central and Eastern Europe. The rollout will take place through franchise partnerships operated by Arion Retail Group.
Alongside Greece, lululemon will also open stores in Austria, Hungary, Poland and Romania during 2026. The brand’s product portfolio includes sportswear and accessories designed for yoga, running, training, tennis and golf. Lululemon products are also available online via the company’s European platform.
Each of these markets offers strong potential for our brand, and we are excited to introduce our innovative products to a growing number of consumers across the region
Sarah Clark, Senior Vice President, EMEA at lululemon
Lululemon currently operates in 30 countries across North America, Europe, the Middle East and Asia. Over the past year, the brand has accelerated its international presence through franchising, entering the Italian market earlier this summer, followed by recent launches in Denmark, Turkey and Belgium.
In Q3 2025, lululemon reported revenues of $2.6 billion, up 7% year-on-year. While sales in North America declined by 2%, revenues outside the region surged by 33% compared to the same period last year.
