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Jumbo defies inflation with 8% growth, expands store ownership

Cristian Hatis
Cristian Hatis
Published: September 4, 2025
1 Min Read
jumbo center
Newly opened Jumbo Center in Bucharest, Romania
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Jumbo continued its upward trajectory in August, posting an 8% sales increase in the first eight months of 2025 across all markets, despite a tough international environment marked by inflation, higher VAT in Romania, and consumer uncertainty.

From 2021 to 2024, Jumbo invested about €39 million to purchase five stores in Greece and Romania. So far in 2025, the company has acquired two more locations in Greece and is finalizing deals for two additional stores in Patras and Athens. Once complete, 70% of its 89-store network will be owned outright.

Romania remains a key growth market for the group. Jumbo currently operates 20 stores and an e-commerce platform in the country, with plans to double store count over the next eight years. A new outlet in Baia Mare is already in the pipeline.

Country-by-country breakdown

In Greece, net sales rose 7% in August and 9% in the first eight months of 2025. In Cyprus, sales jumped 12% in August and 9% year-to-date. In Bulgaria, august sales increased 7%, while eight-month growth slowed to 3%, and in Romania sales, including online, rose 8% in August and 7% year-to-date.

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