Foreign buyers cool on luxury homes: Greeks now hunt pricier properties

Spitogatos data reveals shift: Foreigners sought cheaper homes than Greeks in Attica (€244K vs €226K avg) and Thessaloniki in 2025, narrowing premium gap amid "My Home 2" boost

Cristian Hatis
2 Min Read
Athens, Greece | Image by: depositphotos.com

Foreign property hunters in Attica targeted more expensive homes than locals in 2025, but shied away from ultra-premium listings compared to 2024, according to Spitogatos.gr search data. In Thessaloniki, the trend reversed entirely, with Greeks outbidding foreigners.

Overall, Greeks searched for homes averaging €226,000 nationwide, up from €216,688 in 2024. Foreigners aimed higher at €244,000 on average, about 8% pricier than locals but only 5.6% above their own prior-year benchmark.

Thessaloniki flip: Greeks lead demand

In Thessaloniki municipality, Greeks hunted properties at €152,000 average (up from €129,000 in 2024), fueled by the “My Home 2” subsidy program that juiced demand and prices. Foreigners capped at €130,000, making local searches 15-17% costlier.

Athens: Locals target center and west, foreigners eye periphery

Central Athens saw Greeks seeking 8% pricier homes than foreigners. In western Attica suburbs, the gap widened to 17% in Greeks’ favor. This flips 2024 patterns, where foreigners dominated high-end searches by 16% in the west and matched locals centrally.

Southern suburbs (Athens Riviera) showed the biggest shift: Foreigners’ searches were 38% pricier than Greeks’ in 2024, narrowing to just 8% last year as luxury hesitation grew. The one holdout is greater Attica, where foreigners targeted 16% higher prices (up from 4%), pointing to interest in farther coastal spots like Lagonisi, Saronida, and Sounio.

For rentals, foreigners averaged €740/month in 2025 (down from €780), while Greeks rose to €690 (from €668). The narrowing gap reinforces that overseas demand is cooling on high-end options across both buying and renting.

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