Ideal Holdings has announced a robust five-year investment plan totaling EUR 40 million to fuel the expansion of its flagship food brand, Barba Stathis. This move comes as the listed holding company completes a capital increase exceeding EUR 125 million.
A major highlight is the reopening of the Larissa factory, scheduled to start operations in 2026. This new facility, featuring five production lines, will double Barba Stathis’ output and create 120 new jobs. The factory is set to revive a site formerly operated by Froza.
In logistics, Ideal Holdings plans to upgrade cold storage facilities in Larissa and Sindos, Thessaloniki. New warehouses with a combined capacity of 15,000 pallet spaces will address the scarcity of frozen storage in Greece. Additionally, a new proprietary distribution center in Athens will replace the current use of third-party facilities.
Since its founding in 1969, Barba Stathis is the leader in Greek frozen vegetables market, commanding a 58% market share. The company collaborates with 14,000 suppliers and manages extensive agricultural land through contract farming. In 2024, Barba Stathis generated revenues of EUR 120.5 million.
