Athens hotels reported a sharp slowdown in July, a peak summer month, with occupancy and revenue per available room (RevPAR) both falling, according to data from the Athens–Attica & Argosaronic Hotel Association.
Occupancy fell to 83.3% in July, down from 86.4% a year earlier, marking a 3.6% decline and extending a weak June performance. Compared with July 2023, occupancy dropped by 5.7%. Average daily rate (ADR) held steady at €207.85, up just 1.1% year-on-year, but RevPAR slipped 2.5% to €173.19.
For the first seven months of 2025, Athens hotels stayed broadly on par with last year, thanks to a stronger first quarter. Year-to-date occupancy edged up 0.4% to 75.8%, ADR rose 1.6% to €176.18, and RevPAR gained 2% to €133.49. However, three-star hotels have seen consistent declines in occupancy since March.
Athens continues to outperform Istanbul across key hotel metrics but trails Western European rivals. In ADR, Athens posted a modest 1.6% increase, compared with stronger gains in Rome (+3%), Madrid (+4.9%), and Barcelona (+2.4%), while Istanbul slipped 1.9%.
The hotel association warned of a “dangerous stagnation” in Athens’ tourism performance, urging the government and local authorities to adopt measures to strengthen competitiveness, upgrade infrastructure, and enhance the visitor experience ahead of the 2026 season.
